REVENUE RECOVERY — CASE FILES
FILE NO. 001
REVENUE RECOVERY with Bob Dorris
EST. LEAK VALUE: UNKNOWN UNTIL REVIEWED
FINDING 01 · BROKEN PROMISE LEAK
STATUS: ACTIVE ON MOST FUNNELS
THE BROKEN PROMISE LEAK CHECKLIST — FREE
A 15-point diagnostic to find out whether your own funnel has this exact leak — the gap between what your ad promises and what your page actually delivers
— 4 checks, 15 points, one sitting — run it on your own funnel today
— Built from the same process used in every live teardown
— Free. No pitch inside — just the diagnostic
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EXHIBIT A — WHAT THIS LOOKS LIKE, LIVE
THE AD
A slow, quiet story. No pitch, no urgency — just a moment that earns real attention.
THE LANDING PAGE
Countdown timer. "BUY NOW" repeated six times. A vastly different tone than the ad that sent them here.
NOTES ON THIS FINDING
Every click on your ad is money and attention already spent. If the page it lands on doesn't honor the promise that earned that click, the click was wasted — not because your traffic is bad, but because the handoff broke.
This is one of ten leak types inside Revenue Recovery. It's usually invisible from the inside, because you already know what you meant. A stranger doesn't have that context — they only have the three seconds between the click and their first impression of your page.
WHAT'S IN THE FILE
Four things this checklist checks
01 / TONE
Emotional Register
Does the feeling of the page match the ad, or does it whiplash the second they land?
03 / VISUAL
Continuity
Does it still look and feel like the same story, or does the page reset entirely?
02 / PROMISE
The Specific Claim
Does the exact thing your ad promised actually show up first — not a vaguer version of it?
04 / IMPRESSION
The First 5 Seconds
Would a cold visitor think "this is what I clicked for" — or wonder if they took a wrong turn?
CASE REVIEWED BY
I've spent over 20 years finding exactly this kind of leak in real businesses — direct-response marketing, not theory. One of my own campaigns generated over $5 million through a single funnel. I've made every mistake on this list myself. This is the same gut-check I run before I ever spend a dollar sending traffic anywhere.
— BOB DORRIS
Find the leak before it costs you the next hundred clicks.
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REVENUE RECOVERY WITH BOB DORRIS — PART OF REVENUE RECOVERY