Your #1 job as a coach or consultant is to help your clients get the results they’re after, right?

Well, sort of. If you can’t convince prospects to become your clients to begin with, then you have zero chance of helping them get the results they are after.

So, I’d argue that your #1 job is to convince prospects of your ability to help them. And how do you do that?

I recently had a chat with a PhD in business who thought that my definition of a consultant was a scam.

You see, I told him that people don’t need any special schooling, and certainly not a PhD, in order to make a great living as a consultant.

After spending over 10 years roaming the halls of academia, he was highly indignant that I suggest anyone could hold themselves out as an expert consultant without any schooling.

And there it was…

So, you want to get some clients for your coaching or consulting business, right?

Well, unfortunately you’re not going to find them just by looking beneath the couch cushions. It’s going to take some time, money or both.

And if you choose the WRONG approach, it’s likely to WASTE time, money, or both… and a lot of them.

So in this post, I’m going to help you choose the right approach, at the right time, for you.